A record 30 Edicion Regionales will be produced in 2009

The Edicion Regionales program started in 2005 with only three national distributors each being awarded a single different cigar to sell to their territory. With it’s growing demand, Cuba has increased Edicion Regionale production over the years, and 2009 will be a record with 30 different cigars, to be offered by 15 different manufacturers!

Obtaining a Regional Edition from Cuba is a detailed process. Each April, distributors are invited to place bids, and certain guidelines apply. First, the brand name must be selected from a list of 17 different Cuban brands.  Second, the size must be one that is in current production, although obviously not in use in the chosen brand. (There are some new sizes recently introduced in leading brands that are not permitted.) Third, the packaging must also be standard, although distributors are allowed to innovate, provided they incur any addition expense. Lastly, there is a limit to how many sizes can be awarded to each distributor, and a minimum order for each size.

Habanos, S.A. then decides which sizes to award to which distributors and the results are announced at the annual marketing meeting at the end of June.

The 17 brands that distributors can choose from are ones that don’t already receive big promotion. Habanos produces 27 handmade export brands in total and the ones that are not allowable as Regionale Edicions are: Cohiba, Cuaba, H. Upmann, Hoyo de Monterrey, Jose L. Piedra (the value-priced cigar in the list), Montecristo, Partagas, Romeo y Julieta, San Cristobal de la Habana and Trinidad. The other 17 brands are not promoted much at all and the Regionales concept was created to provide a marketing platform for these other brands: Bolivar, Diplomaticos, El Rey del Mundo, Flor de Cano, Fonseca, Juan Lopez, La Gloria Cubana, Por Larranaga, Punch, Quai d’Orsay, Quintero, Rafael Gonzalez, Ramon Allones, Saint Luis Rey, Sancho Panza, Vegas Robaina and Vegueros.

Vancouver Cigar is fortunate to obtain certain Regional Ediciones that Havana House trades for with other regional suppliers.  Our website lists the current Regional Edition availability in Canada.

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