The New Julieta

It seems that with the decline in sales in Cuban cigars in recent years, Romeo y Julieta will have a go at boosting their line by introducing a new cigar for women worldwide.  The new cigar from R y J will be simply called, “The Julieta”.  Romeo will take a step back from the spotlight and stay in the classification of full bodied tobaccos while his female costar Julieta will be milder and, from what the Cuban giant hopes, will attract new female smokers.

The new cigar will come in a 33 ring gauge and a length of 4 3/4 inches long.  Packaging will also be aimed at women with these cigars arriving on the scene in aluminum cases each holding 5 cigars.  Will it work?? Only time will tell.  I’ll tell you what I think …. If they tasted great, and I DO intend to try a few, then this new idea in marketing just might help the sagging Cuban industry.  If they don’t really catch on, then a new and exciting Cuban cigar will make it’s debut next year at the Habanos Festival.  Either way, the hardcore cigar smokers, like myself, will win in the end with different options to dazzle our taste buds.

Here they are, in all their glory!!!  These look good enough to smoke!!

Here they are, in all their glory!!! These look good enough to smoke!!

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